Becky Cooper and Bridget Yorston of the label Bec & Bridge showcased their spring/summer 2012/13 collection at Mercedes-Benz Australian Fashion Week, which featured an array of bright little white dresses, crisp tailored shorts-suits and digital-printed pieces which we'll be adding to cart on InStyle's online shop
as soon as the collection drops!
Between busily preparing for their show, Cooper gave InStyle
the inside scoop on the concept behind their collection: What's the inspiration behind the S/S 12/13 collection?
"We've been inspired by the Amalfi Coast and the Island of Capri. Bec holidayed there last year and her photos and descriptions of the place, rich in history, set our imaginations alight. The vivid colours, landscapes, architecture, wild bougainvillea and pure white light with a constant sea breeze have all inspired us in one way or another. It's a slightly more sophisticated direction for us and one we think the Bec & Bridge girl will really identify with." Who is the Bec & Bridge 'girl'?
"Modern, chic, confident and effortless." Describe the design process for you and Becky.
"We do a lot of independent research in terms of shapes, concepts and colour palettes. From then on it becomes a very open discussion. We've been working together for so long now that we're often on the same page before we even begin, which helps speed up the process. Working together in harmony isn't too much of a problem for us, we both share a deep respect for one another's opinions so if one of us feels passionately about something, we'll run with it." What are the advantages and disadvantages of being young designers in Australia?
"Advantages: we're in good company. There are so many talented Australian young designers. It's an honour to be a part of the group. Disadvantages: the tyranny of distance…If only we could pop over to Paris for the weekend to visit the galleries or escape to the Italian coast for a few days." What other Australian and international designers do you admire?
"Carla Zampatti has stood the test of time and continues to create and offer timeless, classic pieces for women of all ages. Internationally, we admire those designers that influence fashion globally whilst creating wearable and beautiful pieces that are true to their aesthetic. For example: Stella McCartney, Phoebe Philo and Miuccia Prada." What role does "celebrity" play for you as designers?
"It's amazing how important celebrity dressing has become. Miranda Kerr is a favourite on our celebrity list!" Where do you see the label in 10 years' time?
"Our motto seems to be 'slow and steady wins the race'. We aim that in 10 years' time we'll be established globally, possibly have a few flagship stores but most importantly, that we're as happy in what we're doing as we are today."- Emma Ciufo