Australian accessories icon Oroton has debuted its first ready-to-wear collection at Mercedes-Benz Fashion Week, attended by the likes of Erika Heynatz, Rachael Finch, and Gail Elliot.
In keeping with the brand's polished aesthetic, models took to the runway in sharp blazers, silky shirts and high-waisted shorts, two-tone knits, pleat-front pants and fluid, clean-cut dresses and jumpsuits. The recurring plaited rope print added depth to the block purple, cobalt, tomato, blush and beige hues.
Styled by Taylor Tomasi-Hill, artistic director of online trunk show Moda Operandi and favourite of street-style snappers worldwide, the range presented a smart and sophisticated step forward for the Oroton brand, and customer. InStyle
spoke to Ana Maria, Oroton's Creative Director before the show.What's the inspiration behind the collection and pieces showing at MBFWA this season?
"This season, I indulged my South American heritage and we travelled to Mexico and Colombia. We added colour to the classic silhouettes of our collection but I wanted to channel something other than the South American stereotype. Each piece encapsulates Oroton's style and heritage, every piece holds the soul of the brand." What's the idea behind Oroton showing during MBFWA this year?
"We are a fashion brand designed in Australia. We look after everything from the very first sketch to production so to show this year at MBFWA just felt right for the brand – it is the perfect backdrop for our concept."Taylor Tomasi-Hill is behind the styling direction of the show – how does she embody/represent the Oroton brand?
"Taylor adds a new dimension to the collection. She has a great street style and we have that same sense of fun and experimentation in our collection this year. She is fantastic and we love working with her."Street style photographer Tommy Ton is shooting backstage – how important do you think 'street style' is to the Oroton brand and as a designer, searching for inspiration?
"It's extremely important. Street style is honest, and most of all it's fast. Street style shows what's really happening in the world of fashion. Tommy has an intimate way of shooting the product, and he is a master of playing with natural light."How do you feel the Oroton brand has evolved since you took the reins?
"I think the brand is more confident and we have found the soul and heritage again. As a team, it's so important for us to make sure everything we create and design has that unique Oroton spirit."What's your Fashion Week survival tip?
"Rest if you can, lots of water and have fun…. It's only one week so enjoy every minute of it!"- Brittany Henderson